Name and Surname: Radoslav Baltezarević
Title: Senior Research Associate
Biography: Dr. Radoslav Baltezarević is a Senior Research Associate at the Institute of International Politics and Economics, where he has been engaged in the Centre for International Law and Economics since 2023.
He obtained his PhD in 2011 from the Faculty of Culture and Media, Megatrend University in Belgrade, with a dissertation entitled “Emotional Branding of Logotypes.” He completed his master’s studies in 2008 at the Faculty of Business Studies, while his undergraduate academic education was completed in 2004 at the Faculty of Management.
He acquired the title of Full Professor in 2020 at the Faculty of Business Studies, where he also served as Vice-Dean for Scientific Research. Throughout his academic career, he taught courses in the fields of marketing, management, and communication at undergraduate and postgraduate levels. He also served as a mentor and as a member of committees for the evaluation and defense of doctoral dissertations, master’s theses, and undergraduate final papers.
He gained international academic experience through engagements in Cyprus (Cyprus International Institute of Management – CIIM), where he delivered courses at the master’s level, in the Kingdom of Bahrain (University College of Bahrain) in the Department of Communications and Multimedia, and in Kuwait (American University of the Middle East – AUM) in the Department of Marketing.
Fields of Interest: Dr. Baltezarević has authored more than two hundred scientific papers published in domestic and international academic journals, as well as eighteen monographs. His research and academic interests include international economics, digital and political marketing, consumer behaviour, and business communication.
Selected Publications:
- Радослав Балтезаревић, Нове технологије и глобална економија, Институт за међународну политику и привреду, Београд, 2025. ISBN: 978-86-7067-345-8. COBISS.SR-ID: 162344201
- Radoslav Baltezarević, Lazar Stošić, Olga B. Mikhailova, “AI-assisted Academic Writing: Balancing Linguistic Enhancement with Legal and Ethical Oversight”, Russian Journal of Linguistics, vol. 30, no. 1, 2026, pp. 105–123. DOI: 10.22363/2687-0088-44754
- Radoslav Baltezarević, Ivana Baltezarević, “Students’ Attitudes on The Role of Artificial Intelligence (AI) In Personalized Learning”, International Journal of Cognitive Research in Science, Engineering and Education (IJCRSEE), 12, no. 2, 2024, pp. 387–397. DOI: 10.23947/2334-8496-2024-12-2-387-397
- Radoslav Baltezarević, Vladimir Lović, Ivana Baltezarević, “Between Progress and Peril: The Role of Artificial Intelligence (AI) in Shaping Modern Political Communication”, International Journal of Cognitive Research in Science, Engineering and Education (IJCRSEE), vol. 13, no. 3, 2025, pp. 823–835. DOI: 10.23947/2334-8496-2025-13-3-823-835
Projects:
- “New Marketing Strategies”, Faculty of Business Studies, Megatrend University – Head of the Research Project (2020–2023).
- “The Role of New Technologies in Modern Society”, Faculty of Business Studies, Megatrend University – Head of the Research Project (2020–2023).
Contact: radoslav@diplomacy.bg.ac.rs
ORCID: https://orcid.org/0000-0001-7162-3510
Google Scholar: https://scholar.google.com/citations?user=9SizhJQAAAAJ&hl=en
ResearchGate: https://www.researchgate.net/profile/Radoslav-Baltezarevic-2