Upon the invitation of the Pendidikan University from Bandung, Indonesia, Dr. Slobodan Popović, Research Fellow at the Regional Centre of “Belt and Road” of the Institute of International Politics and Economics, participated in online format in the international scientific conference titled “The 9th Global Conference on Business, Management, and Entrepreneurship (GCBME) 2024”. For that occasion, Dr. Popović delivered a speech in the panel “Business Transformation to Survive in the Digital Age”.